Volumetric Video Capture (DepthKit), Unity, ThreeJS, WebXR, Zappar
As part of adidas X Foot Locker 2022 campaign EV3R_CHANGIN_VIS10NS for
the NMD_V3 trainer, I collaborated with GoodMeasure and The Midnight Club to create
an interactive WebXR experience leveraging volumetric video and
augmented reality. Adidas Originals and Foot Locker enlisted three rappers that are
taking the European scene by storm: Nahir, from France, Sainté from
the UK, and Sacky from Italy - to collaborate on a cypher from the
future and show off the new trainers on their digital avatars. The
musicians performed in a digitally-augmented cityscape with viewers at
home (or wherever they tune in from) able to project the cypher around
them.