Intro

Adidas x Footlocker: Cypher of The Future

Volumetric Video Capture (DepthKit), Unity, ThreeJS, WebXR, Zappar
As part of adidas X Foot Locker 2022 campaign EV3R_CHANGIN_VIS10NS for the NMD_V3 trainer, I collaborated with GoodMeasure and The Midnight Club to create an interactive WebXR experience leveraging volumetric video and augmented reality. Adidas Originals and Foot Locker enlisted three rappers that are taking the European scene by storm: Nahir, from France, Sainté from the UK, and Sacky from Italy - to collaborate on a cypher from the future and show off the new trainers on their digital avatars. The musicians performed in a digitally-augmented cityscape with viewers at home (or wherever they tune in from) able to project the cypher around them.
Sacky
Adidas Logo
NMD Group

Credits

The Midnight Club, GoodMeasure, Pretty Lucky